He is from Rio de Janeiro and was a professional competitive surfer between 1980 and 1990. He was Top 30 on the Brazilian Circuit and Top 16 on the Carioca Circuit. Realizing the growth of Brazilian surfing, he created his first surfboard factory in 1984 with Ricardo Martins and Luis Ferreira (the Coruja), launching the Hidrojets brand together, which became known among the most famous Brazilian surfers. Obsessed with quality, design and the performance of surfers, Joca Secco specialized in performance boards. A surfboard has no propulsion, so the way the surfer distributes his weight on it is what defines the type of board he will use, guarantees the shaper. This explains why two surfers of the same weight and height may prefer completely different boards. What drives an athlete to look for a particular shape is an identification with the shaper’s style and Joca Secco’s name is synonymous with performance and performance.